Today I attended a conference at the Public Affairs Council about the art of political messaging, "Write to Change the World." Oh how relevant given the ramping up of campaign season. So many of us need a refresher on tools of persuasion , aligning message and audience and of course pure ole fashion message development.
One of my favorite topics today was that of heroes vs. villains. We often forget that in every good story there has to be conflict, where arises a hero and a villain. And every good communications professional will work to seek out each in order to create a compelling narrative to make their point so as to feed on the emotions of the audience they're seeking to reach.
Which brings me the below. This is a campaign ad for a man named Dale Peterson. This guy ran for Alabama Agriculture Commissioner last year and lost, but you have to hand it to him. He (or his communications folk) took the idea of heroes vs. villains to a whole new level. Wow.
Dale Peterson Campaign Ad